Electronic Message Centers
80% Of Sales Are A Result Of On-Premise Signage!
The Small Business Administration (SBA) states that signs are the most effective, least expensive form of advertising for small business. In a typical American town, an Electronic Message Center sign cost per 1,000 impressions is as little as 15 cents -- compared to over 7 dollars for a newspaper.

According to the SBA, small businesses enhancing their signage with an Electronic Message Center (EMC) sign typically see an increase in business of 15% to 150% (Read SBA-Signage For Your Business). Having the ability to control and change your advertising message with an electronic messaging center enhances the effectiveness of marketing your business and can be key to your selling strategy to attract more customers.
  • 68% of Purchases are Unplanned.
  • 25% of Passing Traffic is NOT ROUTINE.
    Take advantage of this traffic with sales promotions.
  • On-premise messaging can Boost Your Sales from 15%-150%.
Flynn Signs
No matter what you choose to call them: electronic variable message centers, digital displays, reader boards, electronic signs; they're all Outdoor LED signs. LED Stands For … Light Emitting Diode. An LED is not a light bulb, but an efficient, effective, ultra-bright alternative that doesn't burn out.

What makes LED even more appealing to you as a business owner?
The dynamic, flexible messaging. You own the medium and can fully customize your message and change it as often as you wish. This allows you to reach people in real time when needed and also allows you to promote short-term events, sales and promotions... all of which are not practical with your static sign.

Pixel Pitch = Resolution  ››› Higher Resolution = Sharper Images
A pixel is a single grouping of LED's. And pixel pitch is the measurement, in millimeters, from the center of one pixel to the center of the next pixel. The smaller the measurement, the tighter the pixel pitch and the higher the resolution the sign will have.

We offer Electronic Message Center signs with LED pixel pitches ranging from 10mm to 35mm to meet your best resolution for viewing your sign. The following chart compares the pixel pitch and best recommended applications. Each LED sign we sell is backed by a 5 year limited warranty. Some exclusions do apply.
Features and Advantages of EMCs
  • Unlimited number of message changes and variable controls result in lower labor cost and elimination of the physical liabilities often associated with copy changes on traditional reader boards.
  • Variable messages as people pass by, allowing greater flexibility in communicating to the public.
  • Flexibility means your business can advertise specials while also displaying public service information or other items of public interest.
  • These signs can quickly “brand” your business site in the local community.
  • Investment in your business and provide the best and most cost-effective forms of paid advertising. The only form of advertising that may be more powerful is word of mouth.
  • Effectiveness of an EMC not limited by space or surface area constraints as with a reader-board.
  • EMCs act as your “salesman on the street,” attracting new customers to your business location.
  • Allows you to market your products and services to your immediate trade area and prevent wasteful advertising expenses.
  • Business owners can change the message as needed to provide information to specific retail customers, and can be used for political, social or community events.
  • Software is available that enables business owners to display sophisticated logos or images on the EMC precisely as planned.
Pixel Pitch 10mm - 12mm 16mm 19mm - 20mm 25mm 34mm - 35mm
Letter Size 3.5" Minimum 4.5" Minimum 5" Minimum 7" Minimum 10" Minimum
Best Use Video
All types
of content
All types
of content
Minimum Viewing Distance 36+ feet 50+ feet 60+ feet 80+ feet 110+ feet
Optimal Viewing Distance 85 - 115 feet 120 - 150 feet 150 - 185 feet 200 - 245 feet 290 - 350 feet
Minimal Recommended Size 17" x 39"
and larger
2'2" x 6'9"
and larger
2'5" x 6'3"
and larger
2'5" x 6'11"
and larger
3'2-3/4" x 7'8-1/4"
and larger
Ideal Application Foot
5+ mph 15+ mph 40+ mph 50+ mph